BAMA_V 503 (1.5) New Product Development
This course is not eligible for Credit/D/Fail grading.
Business Administration: Marketing
BAMA_V: Business Administration: Marketing
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BAMA_V 504 (1.5) Integrated Marketing Communication
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 505 (1.5) Business Development
Study of business development as a tool for creating long-term value from clients, markets and relationships. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 506 (1.5) Consumer Behaviour
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 508 (1.5) Marketing Research
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 509 (1.5) Marketing Foundations for Analytics
Concepts, frameworks and data analytic approaches for solving marketing strategy problems in a systematic, process-driven manner. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 510 (1.5) Public and Nonprofit Marketing Management
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 511 (1.5) Pricing Analytics
Proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Understanding the process of making pricing decisions and exploring innovative approaches for setting prices. State-of-the-art frameworks for analyzing pricing decisions; strategies for revenue model migration and increasing profitability. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 513 (1.5) Digital Marketing
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 514 (1.5) Brand Management
Restricted to students in one of the following programs: M.B.A., J.D./M.B.A., M.B.A./M.A.A.P.S., M.Sc.B., M.M., I.M.B.A.; or a Ph.D. with a BADM specialization. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 515 (1.5) Services Management
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 516 (1.5) Customer Relationship Management
Concepts of customer relationship management; metrics for customer loyalty satisfaction; RFM (recency, frequency, monetary) analysis in direct marketing, economics of customer relationship and customer loyalty program designs; exposure to trending topics; managerial understanding; practical analytical experience on real customer databases. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 517 (1.5) Data Driven Marketing
Statistical models of customer behaviour and past marketing actions, and applications to determining elements of the marketing mix. This course is not eligible for Credit/D/Fail grading.
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BAMA_V 519 (1.5) Building Brands with Purpose
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 520 (1.5) Customer Analytics
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 521 (1.5) Business Development for Scaling Up
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 550 (1.5) Marketing
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 580 (1.5) Topics in Marketing
This course is not eligible for Credit/D/Fail grading.
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BAMA_V 590 (1.5-3) Directed Studies in Marketing
This course is not eligible for Credit/D/Fail grading.